2021-2024
CONTENT INNOVATION
Various projects done whilst leading the Nike account at AnalogFolk Amsterdam.
AnalogFolk Amsterdam
Nike’s first ever interactive lens that allowed people to try on, and access, exclusive releases before anyone else.
02. Nike Training Plans
Concept, art directon, and execution for athlete led training plans across EMEA.
We captured the tapestry of 4 cities as you’d see them when you run through them and featured our local coaches running their favourite routes.
The content went live as training plans across social and Nike owned digital spaces.