Nike
Airtopia
CAMPAIGN INNOVATION

Re-inventing the meaning of AirMax for a new generation.
Creative Director
AnalogFolk Amsterdam
CHALLENGE Nike AirMax had lost its relevance for a generation disconnected from its past.

SOLUTIONA play ground in the metaverse, and a campaign to promote it, where kids became co-creators through the magic of air.






The campaign spanned all touchpoints across the Nike ecosystem including OOH, in-store, and activity on influencer channels.



© TS 2024