Station to Station
CAMPAIGN
Bringing Levis to the forefront of creative culture
AKQA San Francisco
SOLUTIONA partnership with artist Doug Aitken. Station to Station is a travelling art project that takes place on a train. We updated a set of tools, pioneering in their own right, to be fit for a modern era. On board we invited artists and musicians to create with the tools.
The audience could follow the journey, learn from the artists, and see their creations on the campaign site. We even featured a masterclass experience long before Masterclass was a thing.