Jordan Brand
Riquickulous
CAMPAIGN

The first campaign to turn Instagram into a second screen sports experience.
Art Director
AKQA San Francisco
CHALLENGEJordan and Chris Paul were launching their latest shoe—but they’ve been slipping further and further away from their strong cultural roots.

SOLUTIONA world first second screen experience on Instagram—that demonstrated the strong tie between sports and culture that Jordan has always had. 



© TS 2024