Johnnie Walker
The Man Who
CAMPAIGN DOCUMENTARY

The story of a brand 
turned cultural icon.
Creative Director
Something Studios
CHALLENGEJohnnie Walker were suffering from a lack of relevance in culture—despite a long history of being well placed in a cultural context.

SOLUTIONA documentary and a integrated commerce campaign, that told the story of the iconic moments of the brands history—through the lens of the people who played part in shaping culture. All brought to life by master director Anthony Wonke.



Trailer




Case Study



© TS 2024